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This project does not use AI.

The
Problem

Traditional perfume brands often present scent as merely an accessory. They tend to overlook personal identity and deep emotions. Perfume doesn’t bond with the wearer.

How I
Solved It?

LETA changes this idea by turning perfume into a way to show identity. Inspired by the art and ideas of Abstract Expressionist Adolph Gottlieb, it creates scents that reflect the inner self. With a new collection called “Shadows,” it helps people connect with their hidden or suppressed sides. The slogan “Discover Within” invites people to find their inner strength through scent.

Softwares: Adobe After Effects, Blender, Cinema 4D, Adobe Photoshop, Adobe Illustrator

BRANDING

I reflected Adolph Gottlieb’s abstract art in my branding to create a bold and emotional expression. I designed the name LETA as the opposite of “letafet” (grace) to give a rebellious and powerful feeling, supported by geometric typography and brutal yet artistic colors.

PRODUCT / 3D RENDER / VFX VIDEO

I carefully selected the perfume bottle with soft and flowing lines. After modeling the real bottle in Blender, I created concept-based scenes for three perfumes. Using a real sky video I filmed from my window, I combined it with a 3D helicopter carrying the perfume to create a VFX video.

3D RENDER MOTION

For the 3D Render Motion, I animated the scenes I designed in Blender. I didn’t want to rely only on real footage — I aimed to go beyond boundaries and create a more imaginative visual expression.

dark night of the soul

Symbolises the deepest
moments of being alone
in the inner journey.

Coffee, Vanilla, Caramel, Cedarwood

shatter the mirror

It symbolises the moment
when masks are bravely removed
and you dare to go
beyond your own reflection.

Amber, Sandalwood, Vanilla

abyss

This odour feels like a void or an
abyss, like a journey in which
one wishes to get lost.

Sea Salt, Incense, Ambergris

PATTERN

I designed patterns for three different boxes for the Shadows collection, reflecting the concept and Gottlieb’s expressive art style.

PACKAGING

I integrated the designs according to each perfume’s story and the brand’s color palette. I chose a rectangular single box for the small, round perfume bottle and also designed a collection box that holds all three perfumes.

FILMMAKING / PHOTOGRAPHY

For the Shadow collection intro video, I created a short video sequence, setting up the scenes and appearing on camera myself. I then edited a bold and striking intro in After Effects that fits LETA’s identity.

SOCIAL MEDIA

For social media, I designed Instagram content that reflects LETA’s brand identity, creating a few posts to establish the feed’s flow.

CONTENT CREATION / ASMR VIDEO

I also filmed an ASMR perfume unboxing video inspired by new trends, highlighting the brand’s dynamic character.

CONTACT ME!

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